“For some the Highland pipe is a serious instrument, to be played with skill and care and to consume a lifetime in its study ... but to me, it’s even more important than that - it is life itself.”
Bruce Campbell with acknowledgement to the late, great Bill Shankly
ADVERTISING in PIPING WORLD
is easy and cost effective.
You have three options;
1. PIPING WORLD ON-LINE (which is being developed as a major news portal).
A daily news portal accessed through www.pipingworld.co.uk
At this time (4 December 2011) this is not available but if you have an interest let us know pipingworld@hotmail.co.uk
It is expected to be fully functional by February/March 2012
On-line readership is expected to be about 10,000 hits per week.
Rates available by emailing pipingworld@hotmail.co.uk
2. PIPING WORLD INTERNATIONAL (a major print magazine)
To be released 19 January 2012.
This is an 80-page gloss monthly magazine which will give an international coverage of the solo, pipe band and fusion piping (small pipes/ bag rock/ folk pipes) in all their glory.
The print version will be available through the traditional means of subscription, piping shops and Scottish shops around the world.
It will also be available through newsagents in Scotland, Northern Ireland, England, Australia and New Zealand.
Display and classified ads are available.
The readership is expected to be about the 12,000 mark.
Rates available by emailing pipingworld@hotmail.co.uk
3. PIPING WORLD GOLD (digital)
A 100+ page A5 sized monthly digital magazine which is sent through email in a simple and easy-to-view pdf format. The double page opens up in screen-sized high quality resolution. No fiddling, no expertise required - just scroll or click the pages down.
Embedded links to our advertisers own web sites are also included.
Commercial Display Adverts are included to the front of the magazine in a left page to view situation.
The readership at 4 December 2011 was just under 40,000 per month.
Rates available by emailing pipingworld@hotmail.co.uk
REGULAR MARKETING CAMPAIGNS ensure that we attract plenty of new readers.
OUR PIPING READERS come from a huge cross-section of the global piping market which should be important for nearly all businesses - giving you access to potential new pipers, learners and the bulk of the piping market, Grade 3/4/5 pipe bands. These are also the buyers of the piping market and are also our core market - and we would suggest that if your market is exclusive to past winners of the Northern Meeting Clasp then you could best spend your valuable advertising pounds in a different direction. Incidentally, most of the winners of that prestigious event are included in our readers’ list.
ADVERTISING is an expensive but necessary evil. Don’t do it and your business will shrivel, spend too much and you will suffer financially, get it right and you will reap the rewards. You might find that your advertising budget is split between directories such as yellow pages, local newspapers, print specialist magazines, local promotions, local sponsorships and maybe even already web advertising. Which works best? Who knows. If you understand how the public thinks then you are already on your way to being a millionaire, nice to have known you! The likelihood is that you try something, maybe jig it around, and then finally settle on whatever is bringing your desired level of business in. If you decide to give PIPING WORLD a tug then I think you’ll be surprised at just who reads our pages.
Can we guarantee you business? No.
Can we guarantee that your business is given prominence with outstanding exposure to a minimum guarantee of 20,000 readers per week? YES.
Can we guarantee that we will bring your business to the attention of new readers every week? YES. We do that by working on search engines and doing on-going email campaigns as well as projects like THE PIPING ENCYCLOPAEDIA, which is designed to generate maximum exposure.
WHO READS PIPING WORLD? We can’t exactly tell you that unless we get letters from our readers. But we can let you know what our stats tell us. For instance, in January 2007 our by-country segments were;
United States of America 40%
United Kingdom 36%
Australia 4.3%
Canada 8,34%
Belgium 1.4%
Italy .8%
France 1.2%
Germany 1.6%
New Zealand 1.4%
Hong Kong .4%
Luxembourg .15%
Netherlands 1.6%
Seychelles .01%
Bulgaria .02%
China .02%
Mexico .01%
Israel .05%
South Africa 1.2%
Ireland 4.5%